Bubba Gump Oven-Ready Seafood Meals Mixed Success

by Mark

Recently Bubba Gump Shrimp Co.  partnered with Rubicon Resources to market the concept’s oven-ready seafood entrées and appetizers, including Chipotle BBQ Shrimp and Soy-Ginger Shrimp & Noodles, at retail outlets nationwide.

The first Bubba Gump Shrimp Co. Restaurant and Market opened in 1996 on Cannery Row in Monterey, California.  They were inspired by the movie Forrest Gump.  They expanded and now have many locations internationally and throughout the United States.  They are a small chain of casual seafood restaurants committed to providing great service and great food.  It’s a place where everyone can enjoy a great meal and have some fun..

The project represents expanding the brand beyond the restaurant and making it available to many consumers who may have heard of the restaurant but do not have a location nearby.  Now they can get a great meal without having to travel farther than their local supermarket or club store.


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