I was visiting Dallas recently and decided to visit one of my favorite fast casual chains.
I have always thought that La Madeleine could be improved by correcting the fundamental flaws in it’s layout and ordering sequence.
The food has always been top notch (although a bit overpriced compared to other in the same market.
They are looking to compete and be more relevant with concepts like Panera Bread and Corner Bakery. Company exec’s say that they purposely simplified the ordering process and sped up the transaction time.
The 5,800 sq foot restaurant has more seating and has somewhat simplified the “kitch” of all the decorating and merchandising. All dishes are delivered (still served on real china by the way) to the guests table and the to-go area has been thankfully updated.
My chef colleague Susan Dederen, Sr. Director of Culinary Operations describes the new prototype as “a nod to our future with a wink to our past…”
Here is a slide show of pictures from the new prototype