Next Evolution of Mobile Food Trucks

by Mark

Street Food is gaining traction with the latest round of food trucks creating quite a buzz in the media and dazzling customers.

An American Express Market Briefing Report highlighted that 2010 figures indicate that 1 in 4 consumers had visited a food truck in the last six months. This was an increase of over 50% from the same study a year ago.

My colleagues at Synergy Restaurant Consulting have a great article that talks about some of the statistics that should make some of the big boy’s a little concerned that they haven’t tapped into this market yet.

Stay tuned!

Mark

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{ 2 comments… read them below or add one }

Mary Ann September 28, 2010 at 9:07 PM

I love these food truck vendors. They are WAY big up in Austin and the food is simply amazing. How creative and inexpensive for a chef to start his or her own restaurant with minimal capital investment

Restaurant Consultant November 28, 2010 at 11:03 PM

Love the food trucks, for the consumers they are amazing. Not sure they have a sustainable business model though.

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